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OVERSEAS FAIR ADVICE AT NACAC

What's the best way to get maximum benefit from overseas fairs? That's the topic of an upcoming presentation at the 58th conference for the National Association for College Admission Counseling (NACAC) in Salt Lake City, Sept. 26-28.

The session — entitled "Overseas Education Fairs: Effective Preparation, Participation and Recruitment Strategies" — will be presented Sept. 27 at 11:15-12:30 in room 251 D/E.

Teresa O'Connor, IEF's Advisor of Corporate Communications, is organizing and chairing the conference session. Joining her is Chalintorn Burian, Regional Director, Southeast Asia, Institute of International Education (IIE).

During the presentation, the speakers will provide strategies for novice and seasoned fair participants, which allow them to more successfully participate in overseas education fairs. Advice will be provided on a wide range of topics, including:

• Understanding the international student market

• Establishing a strategic marketing plan

• Creating effective marketing materials

• Preparing for frequently asked questions

• Leveraging overseas resources

• Building name recognition long after the event

For more information, contact info@ief-usa.org.

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