|
Getting Maximum Benefits
from Fairs
Would you like to recruit more students? Here's some advice:
Select Carefully
Check the fair organizers' track record in that country. Are
their fairs supported by governments in both the U.S. and that
nation? Can organizers guarantee a good turnout? Will they
provide professional translators for your staff?
Do Homework Study the local culture before you travel. Then select recruiting fairs that provide participants with briefings by government officials on visa issues and other topics. The better you understand the market, the better the results.
Communicate Prepare a one-page school summary in English and in the native language. By featuring both languages, the document will be perceived as more "official." It also will allow other family members to understand the information. If you are recruiting to Chinese-speaking nations, remember that China uses simplified characters and Taiwan uses traditional characters. And be sure to include your e-mail address, so students can contact you in an inexpensive manner.
Be Prepared Keep in mind that students consider you a representative of the entire academic institution. Even if you are only promoting your school's MBA or ESL programs, you should be familiar with the other departments. That way you can advise students where to obtain additional information.
Go Back Return to the market about six to eight weeks after the fair. This will allow you to follow-up with strong candidates and "clinch the deal." Some fair organizers, such as
AIEF, offer fully equipped overseas college centers that provide translators, reference materials and conference rooms for presentations. They also make a great "office away from home."
Fair Services
AIEF’s Pledge To You – In addition to our special discounts
and monthly E-Newsletters on the East Asian student markets,
your participation in AIEF’s American Education Fairs includes
all the following services:
Exhibition Booth Measuring 6' x 9' with a solid back wall. The booth will also have a table, two chairs, two floodlights, and a school sign. Spacious and comfortable - your recruiting home away from home.
Interpreter Service You will be assigned a skilled bilingual assistant to assist you throughout the Fair.
Representative's Breakfast/Luncheon Pre-registered representatives will be invited to a buffet breakfast or a luncheon prior to the Orientation Session. The perfect opportunity to meet your peers and share news.
Orientation / Workshop An overview of recruitment strategy will be followed by a question and answer session conducted by
AIEF, American Embassy personnel and / or local educators. Get to know the territory.
Publicity
AIEF publicizes its events through all major media, including posters and flyers, radio stations, newspapers, television, web sites and magazines. Incomparable, high quality, well placed Fair promotion.
Fair Guide Listing Each Participating institution will receive a listing in the
Fair Guide to be distributed to all fair visitors, free of charge. Colorful, informative, and shared well beyond the Fair.
|
